ChatGPT plans visual ads during image generation, starting with a US test
OpenAI will test clearly labelled visual ads during ChatGPT image generation later in October, beginning in the United States with selected advertisers.
OpenAI announced the new format on October 5.
It says the advertisements will remain separate from the image being created and will not influence ChatGPT's answers. Testing is scheduled for later this month in the United States; the announcement gives no exact start date or promise of access for every user. [1]
Ads may appear on Free and Go accounts; the help page lists Plus, Pro, Business, Enterprise and Edu as ad-free. These are OpenAI's policies, not independent verification of the forthcoming format. [2]
Eligible Free and Go users can disable personalisation in Settings, then Ad Controls. Ads may still use the current chat, but not other conversations, ad history or topics. [2]
Eligible Free users can instead choose Ads-Free, accepting lower message limits and reduced tools, potentially including image generation. Controls vary by region; disabling personalisation alone does not remove ads. [2]
Take it further
Review ad controls Instructions for eligible Free and Go users in supported regions. Turning off personalisation does not remove ads. No deadline.
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- OpenAI · October 5 announcement
New visual format, image-generation placement, US scope and later-October test timing.
- OpenAI Help · Ads and controls
Current eligibility and personalisation controls; checked October 5. Page displays relative update time, not an exact publication date.
Images & figures
Disabling personalisation removes past conversations and advertising history from ad selection; the current chat can still inform it. OpenAI says the planned paid placement stays separate from the generated image. This is a policy schematic, not the future interface.
Euangelion · original explanatory diagram · Source · Usage terms