FilmSF records 309 productions and $32.3 million in estimated local output
FilmSF’s fiscal 2025–26 report records 309 productions and 555 shoot days, with estimated direct local economic output of $32.3 million; these totals do not establish an incentive program’s causal return.
FilmSF’s fiscal 2025–26 report records 309 productions across film, television, photography and commercials, with an estimated $32.3 million in direct local economic output.
It also records 555 shoot days, an estimated 4,303 hotel nights and $162,900 in permit fees. The Chronicle reported the results on September 17. [1] [2]
These measures describe different parts of the same activity. Productions count projects; shoot days describe time spent working; hotel nights register one form of demand on local businesses. Permit fees are municipal receipts, whereas estimated economic output describes a much broader amount. Adding them together, or presenting the output as city revenue, would obscure what the report actually measures.
The report puts a scale on filmmaking’s demand for local crews, hotels and suppliers: 555 shoot days and an estimated 4,303 hotel nights. A supplier can use the relevant measure as a market baseline, without assuming how much work it will win.
To assess incentives, compare years using the same fiscal period, definitions and categories, then examine public costs alongside work retained locally. This report accounts for activity; it does not isolate the effect of one policy from other influences on production.
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Paste the brief into your voice app to discuss this reporting.Revised 9 October 2026. Copy edited 9 October to remove commentary about graphic design; reported claims, qualifications and source dates preserved.
Reporting sources
- FilmSF annual report
Original PDF, especially pages 4 and 20.
- September reporting
Establishes the report’s September 17 news date.